Wednesday, January 02, 2008
Mitt Romney- trio of slick corporate ads
Mitt Romney's team is producing some slick ads as the clock ticks down in Iowa. Here's three shot in the same location in the same setting.
"Asian Tiger"
An ad on the challenge of an upcoming Chinese superpower.
Then, "Everywhere"
An ad on the challenge of Big Issues.
And finally, "Vote For Tomorrow"
A positive, upbeat, the future's-so-bright ad.
The ads are all well made. High production value. Well written. On message and mutually reinforcing. Ready for the challenges, rolling up the sleeves and leading by example. It's a smart message. It's the essence of the American spirit. Romney himself really nails the tone, and his eye interaction with the camera is top-shelf material.
But...
These all look like corporate videos. Watching them, I've got no doubt I'd vote for the guy for CEO. Or as a friend put it, "If my Olympics are in trouble, this is guy I'm calling."
But we're not electing a CEO, and I don't have an Olympics in trouble.
Romney's bringing his A-Game, the question now is if it's the right game to be playing.
"Asian Tiger"
An ad on the challenge of an upcoming Chinese superpower.
Then, "Everywhere"
An ad on the challenge of Big Issues.
And finally, "Vote For Tomorrow"
A positive, upbeat, the future's-so-bright ad.
The ads are all well made. High production value. Well written. On message and mutually reinforcing. Ready for the challenges, rolling up the sleeves and leading by example. It's a smart message. It's the essence of the American spirit. Romney himself really nails the tone, and his eye interaction with the camera is top-shelf material.
But...
These all look like corporate videos. Watching them, I've got no doubt I'd vote for the guy for CEO. Or as a friend put it, "If my Olympics are in trouble, this is guy I'm calling."
But we're not electing a CEO, and I don't have an Olympics in trouble.
Romney's bringing his A-Game, the question now is if it's the right game to be playing.
# posted @ 5:22 AM 
